A global guide to choosing the right nicotine for your vape journey
Whether you’re in the EU, the U.S., or anywhere else in the world, switching from smoking to vaping comes with one big decision: What type of nicotine should you choose—freebase or nicotine salts?
Both deliver nicotine, but how they do it can affect your experience dramatically. This guide is here to help you understand the differences, so you can make an informed choice based on your region, device type, and personal needs.
What is Freebase Nicotine?
Freebase nicotine is the traditional form used in most E-liquids and has been around since the 1960s. It’s created by chemically altering natural nicotine increasing its strength and making it more volatile for vaporisation.
Key Characteristics:
- Stronger throat hit – Delivers a sharp sensation that mimics traditional cigarettes.
- Slower nicotine absorption – Gradual onset of satisfaction, ideal for longer vape sessions.
- Common strengths – Typically available in 3mg, 6mg, 12mg, and occasionally higher.
- Best for flavour clarity – Works well with complex and layered e-liquid flavours.
- Compatible with high-powered devices – Ideal for vape mods and sub-ohm kits.
Best suited for: Experienced vapers, cloud chasers, or those looking to taper down nicotine gradually.
What Are Nicotine Salts?
Nicotine salts (Nic Salts) are a more recent innovation, designed to offer a smoother, faster-acting alternative to freebase. By combining nicotine with organic acids (like benzoic or citric acid), Nic Salts lower the pH of the E-liquid—reducing harshness while maintaining potency.
Key Characteristics:
- Smooth inhale – Even at higher strengths (20mg in EU, up to 50mg in non-EU countries), the draw remains gentle.
- Faster absorption – Closely mimics the speed at which nicotine is delivered via smoking.
- Higher strengths available – Ideal for those transitioning from heavy smoking.
- Effective in low-power devices – Works best with compact, mouth-to-lung pod systems.
- Longer shelf life – Slower oxidation helps Nic Salts stay fresh longer.
Best suited for: Former smokers, especially heavy smokers, and users of discreet, portable vape devices.
Global Strength Limits and Device Compatibility
| Region | Max Nic Salt Strength | Notes |
| European Union (TPD-regulated) | 20mg/ml (2%) | Strictly limited by law. |
| United Kingdom | 20mg/ml (2%) | Same as EU under Tobacco Products Directive. |
| United States | Up to 50mg/ml (5%) | Popular in pod systems like Juul. |
| Canada | Up to 20mg/ml (regulation enforced mid-2021) | Previously allowed 50mg/ml. |
| Asia/Middle East (varies) | 30mg – 60mg in some regions | Regulations differ by country. |
Knowing your region’s limits is essential when choosing your vape liquid.
Quick Comparison: Nic Salts vs Freebase
| Feature | Nicotine Salts | Freebase Nicotine |
| Throat Hit | Smooth and gentle | Strong and noticeable |
| Nicotine Delivery | Fast absorption | Slower onset |
| Strength Range | Up to 20mg (EU), 50mg+ (non-EU) | 3mg to 12mg standard |
| Device Type | Low-power pod systems | High-power mods, tanks |
| Vapour Production | Low and discreet | High vapour, big clouds |
| Flavour Profile | Slightly muted at high strength | Crisp and intense |
When to Choose Nic Salts
Opt for Nic Salts if you:
- Are transitioning from smoking and want a smoother start.
- Need high nicotine strength without harshness.
- Prefer compact pod systems and lower power devices.
- Want quick nicotine relief for managing cravings.
- Value convenience, discretion, and portability.
Example: A former pack-a-day smoker in Germany or the U.S. may find 20mg (EU) or 50mg (non-EU) Nic Salts in a pod device delivers the smooth hit they’re used to—without the burn or bulk.
When to Choose Freebase Nicotine
Choose freebase if you:
- Want a punchy throat hit similar to strong cigarette drags.
- Enjoy longer vaping sessions and richer flavour.
- Use sub-ohm tanks or high-wattage devices.
- Prefer larger vapour clouds and visual appeal.
- Are looking to gradually lower nicotine intake.
Example: A seasoned vaper in Canada or the UK using a high-VG E-liquid at 6mg with a mod device will enjoy both bold flavour and satisfying vapour.
Not Sure Where to Start?
Here’s a smart approach for new vapers:
- Start with Nic Salts and a pod device.
You’ll get smoother delivery and quicker satisfaction—especially helpful if you’re quitting smoking. - Explore freebase if you want to customise your experience.
If cloud production, flavour precision, or throat feel become priorities, step into the world of freebase liquids and more powerful devices.
Final Word: Vaping, Your Way
Whether you’re in the EU or overseas, understanding the basics of Nicotine Salts and freebase nicotine will help you make the right decision from day one.
There’s no one-size-fits-all in vaping—it’s about finding the option that supports your journey away from cigarettes and toward a more tailored experience.
Pod Salt Tip: We offer premium Nic Salt and freebase ranges tailored for a wide range of preferences, strengths, and device types—perfect for new and seasoned vapers alike.